Summary
Chapters
Video Info
Eric Bradlow, Professor of Marketing and Statistics at Wharton, discusses efficient and wandering shoppers, emerging data sets from eye tracking software, and the future of shopping.
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Chapter 1: Eric Bradlow Introduces the Traveling Salesman Problem
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Chapter 2: Eric Bradlow Discusses Data on the Value of Efficient and Wandering Shoppers
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Chapter 3: Eric Bradlow Discusses Eye Camera Data and the Future of Marketing Research
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Chapter 4: Eric Bradlow Discusses Business Implications of Eye Camera Data
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Chapter 5: Eric Bradlow Discusses Planned and Unplanned Purchase Data and the Future of Shopping
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