Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Application: Designing Extended Service Warranty Plans: Product Protection Plans

Video Type: Tutorial

Transcript

Auto scroll
Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles