SAGE Research Methods Video: Market Research - Application: Designing Extended Service Warranty Plans: Product Protection Plans

Name: Application: Designing Extended Service Warranty Plans: Product Protection Plans
Uploaded: 2020-01-13
Duration: 9 min 28 s
Description: David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.

Transcript

Video Type: Tutorial

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  Schweidel, D. (Academic). (2017). Application: Designing extended service warranty plans: Product protection plans [Video]. SAGE Research Methods. https://dx.doi.org/10.4135/9781529733518
  
  Schweidel, David. "Application: Designing Extended Service Warranty Plans: Product Protection Plans." In SAGE Video. : Emory University, 2017. Video, 00:09:28. https://dx.doi.org/10.4135/9781529733518.
  
  Schweidel, D., 2017. Application: Designing Extended Service Warranty Plans: Product Protection Plans, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781529733518 & gt; [Accessed 18 Aug 2022].
  
  Schweidel, David. Application: Designing Extended Service Warranty Plans: Product Protection Plans. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://dx.doi.org/10.4135/9781529733518. 18 Aug 2022.
  
  Application: Designing Extended Service Warranty Plans: Product Protection Plans [Streaming video]. 2017. doi:10.4135/9781529733518. Accessed 08/18/2022
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Summary

Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.