Summary
Chapters
Video Info
David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.
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Chapter 1: David Schweidel Introduces Considerations for Pricing an Extended Warranty Plan
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Chapter 2: David Schweidel Discusses Costs Without Protection Plans
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Chapter 3: David Schweidel Discusses Business Decision Making Regarding a Warranty Plan
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Chapter 4: David Schweidel Discusses Consumer Decision Making Regarding a Warranty Plan
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