Sage Research Methods Video: Market Research - Application: Designing Extended Service Warranty Plans: Product Protection Plans

Name: Application: Designing Extended Service Warranty Plans: Product Protection Plans
Uploaded: 2020-01-13
Duration: 9 min 28 s
Description: David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.

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Video Type: Tutorial

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  Schweidel, D. (Academic). (2017). Application: Designing extended service warranty plans: Product protection plans [Video]. Sage Research Methods. https://doi.org/10.4135/9781529733518
  
  Schweidel, David. "Application: Designing Extended Service Warranty Plans: Product Protection Plans." In Sage Video. : Emory University, 2017. Video, 00:09:28. https://doi.org/10.4135/9781529733518.
  
  Schweidel, D., 2017. Application: Designing Extended Service Warranty Plans: Product Protection Plans, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529733518 & gt; [Accessed 8 Jun 2023].
  
  Schweidel, David. Application: Designing Extended Service Warranty Plans: Product Protection Plans. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://doi.org/10.4135/9781529733518. 8 Jun 2023.
  
  Application: Designing Extended Service Warranty Plans: Product Protection Plans [Streaming video]. 2017. doi:10.4135/9781529733518. Accessed 06/08/2023
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Summary
Chapters
Video Info

Summary

David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 10 of the Managing Uncertainty in Marketing Analytics course.

Chapter 1: David Schweidel Introduces Considerations for Pricing an Extended Warranty Plan
icon angle down
- Start time: 00:00:00
- End time: 00:03:26
Chapter 2: David Schweidel Discusses Costs Without Protection Plans
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- Start time: 00:03:27
- End time: 00:06:23
Chapter 3: David Schweidel Discusses Business Decision Making Regarding a Warranty Plan
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- Start time: 00:06:24
- End time: 00:08:06
Chapter 4: David Schweidel Discusses Consumer Decision Making Regarding a Warranty Plan
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- Start time: 00:08:07
- End time: 00:09:28

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: Application: Designing Extended Service Warranty Plans: Product Protection Plans
Publisher: Emory University
Series: Managing Uncertainty in Marketing Analytics
- Publication year: 2017
- Online pub date: January 13, 2020
Discipline: Marketing
Methods: Independent variables, Quantitative data analysis, Marketing research
Duration: 00:09:28
DOI: https://doi.org/10.4135/9781529733518
Keywords: consumer demand, decision making, deductible, marketing research, prediction (methodology), probability, profit, quantitative data analysis, quotas, random variable, uncertainty, warranties
People
Academic: David Schweidel

Online ISBN: 9781529733518

Copyright: © 2016 Emory University. All rights reserved.

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  Schweidel, D. (Academic). (2017). Application: Designing extended service warranty plans: Product protection plans [Video]. Sage Research Methods. https://doi.org/10.4135/9781529733518
  
  Schweidel, David. "Application: Designing Extended Service Warranty Plans: Product Protection Plans." In Sage Video. : Emory University, 2017. Video, 00:09:28. https://doi.org/10.4135/9781529733518.
  
  Schweidel, D., 2017. Application: Designing Extended Service Warranty Plans: Product Protection Plans, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529733518 & gt; [Accessed 8 Jun 2023].
  
  Schweidel, David. Application: Designing Extended Service Warranty Plans: Product Protection Plans. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 13 Jan 2020. doi: https://doi.org/10.4135/9781529733518. 8 Jun 2023.
  
  Application: Designing Extended Service Warranty Plans: Product Protection Plans [Streaming video]. 2017. doi:10.4135/9781529733518. Accessed 06/08/2023
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: David Schweidel Introduces Considerations for Pricing an Extended Warranty Plan

Chapter 2: David Schweidel Discusses Costs Without Protection Plans

Chapter 3: David Schweidel Discusses Business Decision Making Regarding a Warranty Plan

Chapter 4: David Schweidel Discusses Consumer Decision Making Regarding a Warranty Plan

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Application: Designing Extended Service Warranty Plans: Product Protection Plans

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: David Schweidel Introduces Considerations for Pricing an Extended Warranty Plan

Chapter 2: David Schweidel Discusses Costs Without Protection Plans

Chapter 3: David Schweidel Discusses Business Decision Making Regarding a Warranty Plan

Chapter 4: David Schweidel Discusses Consumer Decision Making Regarding a Warranty Plan

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