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Piacentini, M., Banister, E., & Hamilton, K. (Academics). (2020). An introduction to vulnerability & consumer research with social impact [Video]. SAGE Research Methods. https://dx.
Maria Piacentini, PhD, Professor of Consumer Research, Lancaster University; Emma Banister, PhD, Senior Lecturer in Consumer Research, University of Manchester; and Kathy Hamilton, PhD, Reader in Marketing, University of Strathclyde, discuss potential vulnerability for researchers doing consumer research that has social impact.
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