Summary
Chapters
Video Info
Dr. Atul Parvatiyar, PhD, Professor of Practice at Rawls College of Business, Texas Tech University and Director of the Center for Sales and Customer Relationship Excellence, discusses using games as an innovative market research technique.
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Chapter 1: Dr. Atul Parvatiyar, PhD, Shares His Interest in Games for Market Research
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Chapter 2: Dr. Atul Parvatiyar, PhD, Discusses and Provides Examples of Research Questions, Data Collection, and Data Analysis for Which Games as a Market Research Technique are Suited
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Chapter 3: Dr. Atul Parvatiyar, PhD, Shares Tools and Resources for Using Games as a Market Research Technique
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