Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

An Introduction to Survey Methods for Market Research

Video Type: Tutorial

Add to list Added to list

Transcript

Auto scroll
Summary

Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Watch next in SAGE Video

More like this in SAGE Research Methods

SAGE Recommends

We found other relevant content for you on other SAGE platforms.

Loading