Sage Research Methods Video: Market Research - An Introduction to Survey Methods for Market Research

Name: An Introduction to Survey Methods for Market Research
Uploaded: 2019-12-16
Duration: 14 min 27 s
Description: Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.

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Video Type: Tutorial

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  Yangyang, J. (Academic). (2020). An introduction to survey methods for market research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731132
  
  Yangyang, Jiang. "An Introduction to Survey Methods for Market Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:14:27. https://doi.org/10.4135/9781529731132.
  
  Yangyang, J., 2020. An Introduction to Survey Methods for Market Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731132 & gt; [Accessed 5 Jun 2023].
  
  Yangyang, Jiang. An Introduction to Survey Methods for Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Dec 2019. doi: https://doi.org/10.4135/9781529731132. 5 Jun 2023.
  
  An Introduction to Survey Methods for Market Research [Streaming video]. 2020. doi:10.4135/9781529731132. Accessed 06/05/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Jiang Yangyang, Assistant Professor of Marketing at the University of Nottingham Ningbo, introduces survey methods for market research, including example questions, data collection, cross-cultural research, and validating responses.

Chapter 1: Jiang Yangyang Introduces and Shares Her Interest in Survey Methods
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- Start time: 00:00:00
- End time: 00:02:06
Chapter 2: Jiang Yangyang Discusses and Provides Examples of the Types of Research Questions Best Suited for Survey Methods
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- Start time: 00:02:07
- End time: 00:04:47
Chapter 3: Jiang Yangyang Discusses Survey Data Collection and Lessons Learned
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- Start time: 00:04:48
- End time: 00:07:11
Chapter 4: Jiang Yangyang Provides Examples of Survey Questions and Discusses Cross-Cultural Survey Research
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- Start time: 00:07:12
- End time: 00:10:07
Chapter 5: Jiang Yangyang Discusses Pretesting the Survey and Validating Survey Responses
icon angle down
- Start time: 00:10:08
- End time: 00:12:11
Chapter 6: Jiang Yangyang Discusses Scale Responses in Survey Research
icon angle down
- Start time: 00:12:12
- End time: 00:14:27

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: An Introduction to Survey Methods for Market Research
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: December 16, 2019
Discipline: Marketing
Methods: Survey research, Research design, Marketing research
Duration: 00:14:27
DOI: https://doi.org/10.4135/9781529731132
Keywords: anonymity, attitudes and behavior, back translation, comparison, confidentiality, consumer behavior, cross-cultural research, exploratory study, likert scales, marketing research, online survey, pretest interviews, quantitative research methods, questionnaires and surveys, research questions, Scales of measurement, Survey methods, Survey research, trends in consumer culture, validation strategies, variables (research)
People
Academic: Jiang Yangyang

Online ISBN: 9781529731132

Copyright: (c) SAGE Publications Ltd., 2020

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  Yangyang, J. (Academic). (2020). An introduction to survey methods for market research [Video]. Sage Research Methods. https://doi.org/10.4135/9781529731132
  
  Yangyang, Jiang. "An Introduction to Survey Methods for Market Research." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:14:27. https://doi.org/10.4135/9781529731132.
  
  Yangyang, J., 2020. An Introduction to Survey Methods for Market Research, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529731132 & gt; [Accessed 5 Jun 2023].
  
  Yangyang, Jiang. An Introduction to Survey Methods for Market Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Dec 2019. doi: https://doi.org/10.4135/9781529731132. 5 Jun 2023.
  
  An Introduction to Survey Methods for Market Research [Streaming video]. 2020. doi:10.4135/9781529731132. Accessed 06/05/2023
  copy to clipboard
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Survey research

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Resources

References

Article

Jiang, Y, Ramkissoon, H, & Mavondo, F(2016).Destination marketing and visitor experiences: the development of a conceptual framework. Journal of Marketing & Management, 25(6),653-675.

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Jiang Yangyang Introduces and Shares Her Interest in Survey Methods

Chapter 2: Jiang Yangyang Discusses and Provides Examples of the Types of Research Questions Best Suited for Survey Methods

Chapter 3: Jiang Yangyang Discusses Survey Data Collection and Lessons Learned

Chapter 4: Jiang Yangyang Provides Examples of Survey Questions and Discusses Cross-Cultural Survey Research

Chapter 5: Jiang Yangyang Discusses Pretesting the Survey and Validating Survey Responses

Chapter 6: Jiang Yangyang Discusses Scale Responses in Survey Research

Resources

Resources

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An Introduction to Survey Methods for Market Research

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Jiang Yangyang Introduces and Shares Her Interest in Survey Methods

Chapter 2: Jiang Yangyang Discusses and Provides Examples of the Types of Research Questions Best Suited for Survey Methods

Chapter 3: Jiang Yangyang Discusses Survey Data Collection and Lessons Learned

Chapter 4: Jiang Yangyang Provides Examples of Survey Questions and Discusses Cross-Cultural Survey Research

Chapter 5: Jiang Yangyang Discusses Pretesting the Survey and Validating Survey Responses

Chapter 6: Jiang Yangyang Discusses Scale Responses in Survey Research

Discover method in the Methods Map

Resources

Resources

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