Sage Research Methods Video: Market Research - An Introduction to Scale Development & Validity for Consumer Psychology

Name: An Introduction to Scale Development & Validity for Consumer Psychology
Uploaded: 2020-01-15
Duration: 14 min 15 s
Description: Shayan Shaikh, PhD student in the Department of Psychology at the University of Warwick, discusses her research in scale development and validity for consumer psychology.

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Video Type: Tutorial

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  Shaikh, S. (Academic). (2020). An introduction to scale development & validity for consumer psychology [Video]. Sage Research Methods. https://doi.org/10.4135/9781529734119
  
  Shaikh, Shayan. "An Introduction to Scale Development & Validity for Consumer Psychology." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:14:15. https://doi.org/10.4135/9781529734119.
  
  Shaikh, S., 2020. An Introduction to Scale Development & Validity for Consumer Psychology, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529734119 & gt; [Accessed 23 Sep 2023].
  
  Shaikh, Shayan. An Introduction to Scale Development & Validity for Consumer Psychology. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529734119. 23 Sep 2023.
  
  An Introduction to Scale Development & Validity for Consumer Psychology [Streaming video]. 2020. doi:10.4135/9781529734119. Accessed 09/23/2023
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Summary
Chapters
Video Info
Supplementary material

Summary

Shayan Shaikh, PhD student in the Department of Psychology at the University of Warwick, discusses her research in scale development and validity for consumer psychology.

Chapter 1: Shayan Shaikh Defines Types of Scales and Describes Scale Development
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- Start time: 00:00:00
- End time: 00:03:43
Chapter 2: Shayan Shaikh Shares Her Interest in Scale Development
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- Start time: 00:03:44
- End time: 00:05:00
Chapter 3: Shayan Shaikh Discusses Types of Research Questions Best Answered by the Use of Scales
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- Start time: 00:05:01
- End time: 00:06:38
Chapter 4: Shayan Shaikh Describes the Steps in Developing a Scale
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- Start time: 00:06:39
- End time: 00:14:15

Product: Sage Research Methods Video: Market Research
Type of Content: Tutorial
Title: An Introduction to Scale Development & Validity for Consumer Psychology
Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date: January 15, 2020
Discipline: Marketing
Methods: Research design, Research questions, Data collection, Methodology, Marketing research
Duration: 00:14:15
DOI: https://doi.org/10.4135/9781529734119
Keywords:
causation, conspicuous consumption, consumer behavior, correlation, evolutionary psychology, factor analysis: confirmatory, factor analysis: exploratory, incremental scales, likert scales, marketing research, multivariate analysis, participation (research), qualitative research, replication (evaluation), Scales of measurement, validity of measurement, variables (research)
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Academic: Shayan Shaikh

Online ISBN: 9781529734119

Copyright: (c) SAGE Publications Ltd., 2020

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  Shaikh, S. (Academic). (2020). An introduction to scale development & validity for consumer psychology [Video]. Sage Research Methods. https://doi.org/10.4135/9781529734119
  
  Shaikh, Shayan. "An Introduction to Scale Development & Validity for Consumer Psychology." In Sage Video. : SAGE Publications Ltd., 2020. Video, 00:14:15. https://doi.org/10.4135/9781529734119.
  
  Shaikh, S., 2020. An Introduction to Scale Development & Validity for Consumer Psychology, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529734119 & gt; [Accessed 23 Sep 2023].
  
  Shaikh, Shayan. An Introduction to Scale Development & Validity for Consumer Psychology. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 15 Jan 2020. doi: https://doi.org/10.4135/9781529734119. 23 Sep 2023.
  
  An Introduction to Scale Development & Validity for Consumer Psychology [Streaming video]. 2020. doi:10.4135/9781529734119. Accessed 09/23/2023
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Research design

Discover method in the Methods Map

Resources

References

Article

Bearden, W.O, Netemeyer, R.G, & Teel, J.E(1989).Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(4),473-481.

Book

DeVellis, R.F(2016).Scale development: Theory and applications (4th ed.). Thousand Oaks, CA: SAGE Publications, Inc.,

Article

Tian, K.T, Bearden, W.O, & Hunter, G.L(2001).Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research, 28(1),50-66.

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Shayan Shaikh Defines Types of Scales and Describes Scale Development

Chapter 2: Shayan Shaikh Shares Her Interest in Scale Development

Chapter 3: Shayan Shaikh Discusses Types of Research Questions Best Answered by the Use of Scales

Chapter 4: Shayan Shaikh Describes the Steps in Developing a Scale

Resources

Resources

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An Introduction to Scale Development & Validity for Consumer Psychology

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Supplementary material

Chapter 1: Shayan Shaikh Defines Types of Scales and Describes Scale Development

Chapter 2: Shayan Shaikh Shares Her Interest in Scale Development

Chapter 3: Shayan Shaikh Discusses Types of Research Questions Best Answered by the Use of Scales

Chapter 4: Shayan Shaikh Describes the Steps in Developing a Scale

Discover method in the Methods Map

Resources

Resources

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