Sage Research Methods Video - An Introduction to Focus Groups

Name: An Introduction to Focus Groups
Uploaded: 2016-06-30
Duration: 18 min 16 s
Description: Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.

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Video Type: Tutorial

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  Barbour, R. (Academic). (2017). An introduction to focus groups [Video]. Sage Research Methods. https://doi.org/10.4135/9781473964600
  
  Barbour, Rosaline. "An Introduction to Focus Groups." In Sage Video. London: SAGE Publications Ltd., 2017. Video, 00:18:16. https://doi.org/10.4135/9781473964600.
  
  Barbour, R., 2017. An Introduction to Focus Groups, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473964600 & gt; [Accessed 1 Dec 2023].
  
  Barbour, Rosaline. An Introduction to Focus Groups. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Jun 2016. doi: https://doi.org/10.4135/9781473964600. 1 Dec 2023.
  
  An Introduction to Focus Groups [Streaming video]. 2017. doi:10.4135/9781473964600. Accessed 12/01/2023
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Summary
Chapters
Video Info

Summary

Professor Rosaline Barbour explains what a focus group is and how to use one effectively. She also discusses how focus groups are designed and how the results should be used and interpreted.

Chapter 1: An Introduction to Focus Groups
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- Start time: 00:00:00
- End time: 00:01:31
Chapter 2: Focus Group Models
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- Start time: 00:01:32
- End time: 00:03:21
Chapter 3: Defining Focus Groups
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- Start time: 00:03:22
- End time: 00:04:20
Chapter 4: Research Design
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- Start time: 00:04:21
- End time: 00:07:03
Chapter 5: Research Design Choices
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- Start time: 00:07:04
- End time: 00:08:55
Chapter 6: Defining Features of Focus Groups
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- Start time: 00:08:56
- End time: 00:10:39
Chapter 7: Examples
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- Start time: 00:10:40
- End time: 00:12:42
Chapter 8: Challenges in Analyzing Focus Group Data
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- Start time: 00:12:43
- End time: 00:14:15
Chapter 9: Applied Theoretical Continuum
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- Start time: 00:14:16
- End time: 00:15:14
Chapter 10: Hybrid Approaches
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- Start time: 00:15:15
- End time: 00:16:41
Chapter 11: Key Points
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- Start time: 00:16:42
- End time: 00:18:16

Product: Sage Research Methods Video
Type of Content: Tutorial
Title: An Introduction to Focus Groups
Publisher: SAGE Publications Ltd.
- Publication year: 2017
- Online pub date: June 30, 2016
Discipline: Health
Methods: Focus groups, Research design
Duration: 00:18:16
DOI: https://doi.org/10.4135/9781473964600
Keywords:
attitude change, attitude consistency, broadcasting industry, group discussion, marketing, minority groups, moderator, opinions, peer groups, practices, strategies, and tools, public opinion, Silence, silences, and silencing, vignette, work teams
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Things Discussed
Persons Discussed:
David Morgan
Bente Halkler

People
Academic: Rosaline Barbour

Online ISBN: 9781473964600

Copyright: (c) SAGE Publications Ltd., 2017

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More informationLess information

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  Barbour, R. (Academic). (2017). An introduction to focus groups [Video]. Sage Research Methods. https://doi.org/10.4135/9781473964600
  
  Barbour, Rosaline. "An Introduction to Focus Groups." In Sage Video. London: SAGE Publications Ltd., 2017. Video, 00:18:16. https://doi.org/10.4135/9781473964600.
  
  Barbour, R., 2017. An Introduction to Focus Groups, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473964600 & gt; [Accessed 1 Dec 2023].
  
  Barbour, Rosaline. An Introduction to Focus Groups. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Jun 2016. doi: https://doi.org/10.4135/9781473964600. 1 Dec 2023.
  
  An Introduction to Focus Groups [Streaming video]. 2017. doi:10.4135/9781473964600. Accessed 12/01/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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Focus groups

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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: An Introduction to Focus Groups

Chapter 2: Focus Group Models

Chapter 3: Defining Focus Groups

Chapter 4: Research Design

Chapter 5: Research Design Choices

Chapter 6: Defining Features of Focus Groups

Chapter 7: Examples

Chapter 8: Challenges in Analyzing Focus Group Data

Chapter 9: Applied Theoretical Continuum

Chapter 10: Hybrid Approaches

Chapter 11: Key Points

Things Discussed

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An Introduction to Focus Groups

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: An Introduction to Focus Groups

Chapter 2: Focus Group Models

Chapter 3: Defining Focus Groups

Chapter 4: Research Design

Chapter 5: Research Design Choices

Chapter 6: Defining Features of Focus Groups

Chapter 7: Examples

Chapter 8: Challenges in Analyzing Focus Group Data

Chapter 9: Applied Theoretical Continuum

Chapter 10: Hybrid Approaches

Chapter 11: Key Points

Things Discussed

Discover method in the Methods Map

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