Summary
Chapters
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Supplementary material
Chiranjeev Kohli, PhD, Professor of Marketing at California State University, Fullerton, discusses four common errors in sampling—frame, non-response, response, and random— and ways to address them.
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Chapter 1: Chiranjeev Kohli Discusses the Purpose of Sampling and Defines Population Value and Sample Value
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Chapter 2: Chiranjeev Kohli Defines Sampling Frame and Discusses Frame Errors and Ways to Address Them
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Chapter 3: Chiranjeev Kohli Discusses Non-Response Errors and Ways to Address Them
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Chapter 4: Chiranjeev Kohli Discusses Response Errors and Random Errors and Ways to Address Them
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Resources
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Book
Book
Book