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An Introduction to Errors in Sampling

Video Type: Tutorial

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Summary

Chiranjeev Kohli, PhD, Professor of Marketing at California State University, Fullerton, discusses four common errors in sampling—frame, non-response, response, and random— and ways to address them.

Resources

Resources

References
References

Book

Blair, E, & Blair, J(2015).Applied Survey Sampling. Thousand Oaks, CA: SAGE Publications, Inc.,

Book

Corbetta, P(2003).Social research: Theory, methods and techniques. London: SAGE Publications Ltd.,

Book

Daniel, J(2011).Sampling essentials: Practical guidelines for making sampling choices. Thousand Oaks, CA: SAGE Publications, Inc.,

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