Brooke Reavey, PhD, Assistant Professor of Marketing at Dominican University, discusses her mixed-method approach to correspondence analysis in market research.
- Product: SAGE Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: An Introduction to Correspondence Analysis in Market Research
- Publisher: SAGE Publications Ltd.
- Publication year: 2020
- Online pub date:
- Discipline: Business and Management, Marketing
- Methods: Correspondence analysis, Marketing research
- Duration: 00:05:16
- Keywords: content analysis, correspondence as topic, correspondence study, data visualisation, exploratory study, in-depth interviews, marketing research, mixed methods research, research questions, Social media
Academic: Brooke ReaveyOnline ISBN:9781529731071Copyright: (c) SAGE Publications Ltd., 2020