Summary
Chapters
Video Info
Summary
Dr. Allyson Holbrook discusses questionnaire design and survey research methods. Questionnaire design is important to survey research because small changes on the questionnaire can change the responses. Holbrook discusses survey research, her research on question wording, and the developments in the field.
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Chapter 1: How Are Surveys Used in Social Science Research? What Kinds of Questions Are Survey Methods Most Appropriate For?
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Chapter 2: Why is the Questionnaire Design so Important?
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Chapter 3: What Are the Different Types of Questions You Can Ask in a Survey?
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Chapter 4: What Are the Types of Constructs That Can Be Measured With Survey Questions?
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Chapter 5: Your Research Has Tested the Effect of Question Wording on Answers to Survey Questions; What Have You Found?
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Chapter 6: What Are Some of the Problems Associated With Agree-Disagree Questions?
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Chapter 7: When is it Appropriate to Use Agree-Disagree Questions and When is it More Appropriate to Consider Using a Different Format?
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Chapter 8: Your Research is Also Focused on Developing Methods to Increase the Honesty of Respondents' Answers to Sensitive Questions in Surveys; What Have You Found?
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Chapter 9: What Key Piece of Advice Do You Have for Survey Researchers on Questionnaire Design or Any Aspect of Survey Methodology?
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Chapter 10: Whose Work Has Inspired You?
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Chapter 11: What Are the Most Exciting Developments in the Field of Survey Methods?
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