Sage Research Methods Video: Market Research - AI & Marketing: Understanding Humans Better

Name: AI & Marketing: Understanding Humans Better
Uploaded: 2019-10-30
Duration: 34 min 59 s
Description: Stuart Sherman, CEO of IMC, discusses the use of artificial intelligence, and its ethical implications, to understand human behavior and influence retail marketing.

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Video Type: Conference

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  Sherman, S. (Speaker). (2020). AI & marketing: Understanding humans better [Video]. Sage Research Methods. https://doi.org/10.4135/9781529725872
  
  Sherman, Stuart. "AI & Marketing: Understanding Humans Better." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:34:59. https://doi.org/10.4135/9781529725872.
  
  Sherman, S., 2020. AI & Marketing: Understanding Humans Better, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529725872 & gt; [Accessed 8 Jun 2023].
  
  Sherman, Stuart. AI & Marketing: Understanding Humans Better. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Oct 2019. doi: https://doi.org/10.4135/9781529725872. 8 Jun 2023.
  
  AI & Marketing: Understanding Humans Better [Streaming video]. 2020. doi:10.4135/9781529725872. Accessed 06/08/2023
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Summary
Chapters
Video Info

Summary

Stuart Sherman, CEO of IMC, discusses the use of artificial intelligence, and its ethical implications, to understand human behavior and influence retail marketing.

Chapter 1: Stuart Sherman Introduces His Talk on Artificial Intelligence
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- Start time: 00:00:00
- End time: 00:01:45
Chapter 2: Stuart Sherman Discusses Using Artificial Intelligence to Understand Human Behavior
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- Start time: 00:01:46
- End time: 00:05:04
Chapter 3: Stuart Sherman Discusses the Limitations of Human Focus and the Use of Artificial Intelligence to Offload Human Cognitive Load
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- Start time: 00:05:05
- End time: 00:09:23
Chapter 4: Stuart Sherman Illustrates Focus, Categorization, and Differentiation Capabilities of Artificial Intelligence Compared to Human
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- Start time: 00:09:24
- End time: 00:14:54
Chapter 5: Stuart Sherman Discusses the Concept of Off-Loading Capabilities, or Umwelt, and How it Relates to Marketing
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- Start time: 00:14:55
- End time: 00:17:49
Chapter 6: Stuart Sherman Discusses Artificial Intelligence, Ethics, and Cultural Considerations
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- Start time: 00:17:50
- End time: 00:22:26
Chapter 7: Stuart Sherman Discusses the Capabilities of Current Artificial Intelligence and How it Relates to Marketing
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- Start time: 00:22:27
- End time: 00:26:05
Chapter 8: Stuart Sherman Discusses the Ability of Artificial Intelligence to Make Personality Judgments and How it Relates to Marketing
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- Start time: 00:26:06
- End time: 00:33:34
Chapter 9: Stuart Sherman Summarizes Key Takeaways on the Use of Artificial Intelligence in Marketing
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- Start time: 00:33:35
- End time: 00:34:59

Product: Sage Research Methods Video: Market Research
Type of Content: Conference
Title: AI & Marketing: Understanding Humans Better
Publisher: SAGE Publications, Ltd.
- Publication year: 2020
- Online pub date: October 30, 2019
Discipline: Marketing, Business and Management, Technology
Duration: 00:34:59
DOI: https://doi.org/10.4135/9781529725872
Keywords: artificial intelligence, behavior (psychology), behavior analysis, categorization, cognitive processes, corporate branding, cultural differences, data analysis, differentiation strategy, ethical considerations, ethics, facial expressions, facial recognition technology and video surveillance, heuristic processing, innovation advantage, marketing ethics, marketing research, pattern recognition, perception (psychology), prediction, privacy, Speech perception
People
Speaker: Stuart Sherman

Online ISBN: 9781529725872

Copyright: (c) SAGE Publications Ltd., 2020

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  Sherman, S. (Speaker). (2020). AI & marketing: Understanding humans better [Video]. Sage Research Methods. https://doi.org/10.4135/9781529725872
  
  Sherman, Stuart. "AI & Marketing: Understanding Humans Better." In Sage Video. : SAGE Publications, Ltd., 2020. Video, 00:34:59. https://doi.org/10.4135/9781529725872.
  
  Sherman, S., 2020. AI & Marketing: Understanding Humans Better, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529725872 & gt; [Accessed 8 Jun 2023].
  
  Sherman, Stuart. AI & Marketing: Understanding Humans Better. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Oct 2019. doi: https://doi.org/10.4135/9781529725872. 8 Jun 2023.
  
  AI & Marketing: Understanding Humans Better [Streaming video]. 2020. doi:10.4135/9781529725872. Accessed 06/08/2023
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Stuart Sherman Introduces His Talk on Artificial Intelligence

Chapter 2: Stuart Sherman Discusses Using Artificial Intelligence to Understand Human Behavior

Chapter 3: Stuart Sherman Discusses the Limitations of Human Focus and the Use of Artificial Intelligence to Offload Human Cognitive Load

Chapter 4: Stuart Sherman Illustrates Focus, Categorization, and Differentiation Capabilities of Artificial Intelligence Compared to Human

Chapter 5: Stuart Sherman Discusses the Concept of Off-Loading Capabilities, or Umwelt, and How it Relates to Marketing

Chapter 6: Stuart Sherman Discusses Artificial Intelligence, Ethics, and Cultural Considerations

Chapter 7: Stuart Sherman Discusses the Capabilities of Current Artificial Intelligence and How it Relates to Marketing

Chapter 8: Stuart Sherman Discusses the Ability of Artificial Intelligence to Make Personality Judgments and How it Relates to Marketing

Chapter 9: Stuart Sherman Summarizes Key Takeaways on the Use of Artificial Intelligence in Marketing

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AI & Marketing: Understanding Humans Better

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Stuart Sherman Introduces His Talk on Artificial Intelligence

Chapter 2: Stuart Sherman Discusses Using Artificial Intelligence to Understand Human Behavior

Chapter 3: Stuart Sherman Discusses the Limitations of Human Focus and the Use of Artificial Intelligence to Offload Human Cognitive Load

Chapter 4: Stuart Sherman Illustrates Focus, Categorization, and Differentiation Capabilities of Artificial Intelligence Compared to Human

Chapter 5: Stuart Sherman Discusses the Concept of Off-Loading Capabilities, or Umwelt, and How it Relates to Marketing

Chapter 6: Stuart Sherman Discusses Artificial Intelligence, Ethics, and Cultural Considerations

Chapter 7: Stuart Sherman Discusses the Capabilities of Current Artificial Intelligence and How it Relates to Marketing

Chapter 8: Stuart Sherman Discusses the Ability of Artificial Intelligence to Make Personality Judgments and How it Relates to Marketing

Chapter 9: Stuart Sherman Summarizes Key Takeaways on the Use of Artificial Intelligence in Marketing

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