Sage Research Methods Video: Data Science, Big Data Analytics, and Digital Methods - A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation

Name: A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation
Uploaded: 2019-01-21
Duration: 16 min 59 s
Description: Director of Headland Consultancy, Paul Crayston, discusses how businesses use social listening and social media, for better or worse, to gauge the effect of their reputations of scandals, online campaigns, and selling to niche markets .

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Video Type: Tutorial

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  Crayston, P. (Speaker). (2019). A corporate coming of age: better insights + better engagement = better reputation [Video]. Sage Research Methods. https://doi.org/10.4135/9781526468765
  
  Crayston, Paul. "A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation." In Sage Video. London: SAGE Publications Ltd, 2019. Video, 00:16:59. https://doi.org/10.4135/9781526468765.
  
  Crayston, P., 2019. A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526468765 & gt; [Accessed 28 Sep 2023].
  
  Crayston, Paul. A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 21 Jan 2019. doi: https://doi.org/10.4135/9781526468765. 28 Sep 2023.
  
  A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation [Streaming video]. 2019. doi:10.4135/9781526468765. Accessed 09/28/2023
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Summary
Chapters
Video Info

Summary

Director of Headland Consultancy, Paul Crayston, discusses how businesses use social listening and social media, for better or worse, to gauge the effect of their reputations of scandals, online campaigns, and selling to niche markets .

Chapter 1: How Businesses Use Social Media
icon angle down
- Start time: 00:00:00
- End time: 00:05:06
Chapter 2: Social Listening, Online Discussions, Echo Chambers, and the Impact of Cyber Campaigns
icon angle down
- Start time: 00:05:07
- End time: 00:07:48
Chapter 3: Social Listening, Major Business Scandals, and the Impact on Business Reputations
icon angle down
- Start time: 00:07:49
- End time: 00:10:05
Chapter 4: Social Listening, Selling Brands, Niche Markets, and the Impact on Marketing Campaigns
icon angle down
- Start time: 00:10:06
- End time: 00:16:59

Product: Sage Research Methods Video: Data Science, Big Data Analytics, and Digital Methods
Type of Content: Tutorial
Title: A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation
Publisher: SAGE Publications Ltd
- Publication year: 2019
- Online pub date: January 21, 2019
Discipline: Business and Management
Methods: Social media research
Duration: 00:16:59
DOI: https://doi.org/10.4135/9781526468765
Keywords:
business management, business planning, business strategy, corporate branding, internet data collection, marketing campaigns, niche markets, niche strategies, reputational risk, Social media
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Speaker: Paul Crayston

Online ISBN: 9781526468765

Copyright: (c) SAGE Publications Ltd., 2019

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  Crayston, P. (Speaker). (2019). A corporate coming of age: better insights + better engagement = better reputation [Video]. Sage Research Methods. https://doi.org/10.4135/9781526468765
  
  Crayston, Paul. "A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation." In Sage Video. London: SAGE Publications Ltd, 2019. Video, 00:16:59. https://doi.org/10.4135/9781526468765.
  
  Crayston, P., 2019. A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781526468765 & gt; [Accessed 28 Sep 2023].
  
  Crayston, Paul. A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 21 Jan 2019. doi: https://doi.org/10.4135/9781526468765. 28 Sep 2023.
  
  A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation [Streaming video]. 2019. doi:10.4135/9781526468765. Accessed 09/28/2023
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: How Businesses Use Social Media

Chapter 2: Social Listening, Online Discussions, Echo Chambers, and the Impact of Cyber Campaigns

Chapter 3: Social Listening, Major Business Scandals, and the Impact on Business Reputations

Chapter 4: Social Listening, Selling Brands, Niche Markets, and the Impact on Marketing Campaigns

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A Corporate Coming of Age: Better Insights + Better Engagement = Better Reputation

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: How Businesses Use Social Media

Chapter 2: Social Listening, Online Discussions, Echo Chambers, and the Impact of Cyber Campaigns

Chapter 3: Social Listening, Major Business Scandals, and the Impact on Business Reputations

Chapter 4: Social Listening, Selling Brands, Niche Markets, and the Impact on Marketing Campaigns

Discover method in the Methods Map

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