Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces and demonstrates how to use Qualtrics, an online survey platform with a comprehensive set of tools for designing questionnaires.
- Product: Sage Research Methods Video: Market Research
- Type of Content: Tutorial
- Title: A Beginner's Guide to Qualtrics
- Publisher: SAGE Publications Ltd.
- Series: An Introduction to Marketing Research
- Publication year: 2020
- Online pub date:
- Discipline: Marketing
- Methods: Survey research, Research design, Online surveys, Marketing research, Computer-assisted qualitative data analysis
- Duration: 00:11:29
Academic: Ben SiuOnline ISBN: 9781529724813Copyright: (c) SAGE Publications Ltd., 2020