Researchers conducting thematic analysis look for recognizable reoccurring topics, ideas, or patterns (themes) occurring within the data that provide insight into communication. Often a researcher may choose to conduct a thematic analysis when investigating a phenomenon for which little prior understanding exists. Flexible by nature, thematic analysis may be used to uncover issues, problems,[Page 1757] similarities, and differences as applied to communication. Thematic analysis may be applied to single texts, a collection of similar texts or a variety of texts regarding a similar phenomenon or time period. Thematic analysis provides a comprehensive understanding of an overall experience of a communication event, series of interactions, or messages within a variety of communication contexts. Themes work together providing a fuller picture of the communication experience ...
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