At the heart of effective survey research is having a representative sample. A representative sample allows for survey findings to be generalized to the larger population and for the survey research to be repeated. However, there are several issues that can impede the effectiveness of a sample. Defining the population, selecting a representative sample from the population, and conducting the survey in such a way that participants actually participate are ways in which to limit survey bias and increase generalizability. Thus, this entry will explore sampling issues stemming from population specification, sample selection, and survey administration, as well as their impacts on sampling error and bias.
If one of the key factors of effective survey research is having a ...
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