Advantages Of Computer-Assisted Telephone Interviewing

CATI provides the following advantages:

• More efficient data collection, because the interviewer enters answers directly into the computer rather than sending a paper questionnaire for a separate data capture step.
• More efficient and more accurate questionnaire administration, because the computer delivers the questions to the interviewer in the correct programmed sequence, including any required rotations, randomizations, or insertions of information from a separate data file or from earlier in the interview.
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• More accurate data collection, because the computer can apply various range and logic edits as the answers are entered. These edits can range from hard edits (in which the system will not accept ...