Self-Reported Measure
Self-reported measures are measures in which respondents are asked to report directly on their own behaviors, beliefs, attitudes, or intentions. For example, many common measures of attitudes such as Thur-stone scales, Likert scales, and semantic differentials are self-report. Similarly, other constructs of interest to survey researchers, such as behavioral intentions, beliefs, and retrospective reports of behaviors, are often measured via self-reports.
Self-reported measures can be contrasted to other types of measures that do not rely on respondents' reports. For example, behavioral measures involve observing respondents' behaviors, sometimes in a constrained or controlled environment. Similarly, physiological measures like galvanic skin response, pupillary response, and subtle movements of facial muscles rely on biological responses rather than self-report. Measures of other variables, such as weight, height, or cholesterol level ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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