Reverse Record Check
In survey research, a reverse record check is a method that can be used to verify the accuracy of data that a respondent provides against an information source that contains the "true" answer. Use of this method is not always feasible, even with ample funding, because external sources of information against which a survey response can be validated often do not exist.
The effect of human memory on the response to the survey questions has been the concern of survey methodology for many years. A survey respondent has to be in the position of providing accurate answers to survey questions involving memory. Naturally, this must depend on the nature of questions, but a number of empirical studies have demonstrated that fallibility of memory can be ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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