Favorability Ratings
A favorability rating is a statistical indicator that is produced from data that typically are gathered in political polls. These ratings indicate whether the public's overall sentiment toward a politician is favorable (positive), unfavorable (negative), or neutral. Journalists often report favorability ratings as part of their coverage of political campaigns and elections.
A favorability rating about a politician is calculated by using data gathered in so-called approval questions. These questions ask poll respondents whether they "approve or disapprove of X," where X typically is the name of a politician. The favorability rating for that person is calculated by subtracting the proportion of those interviewed who say they disapprove of the person (or her or his policies, or both) from the proportion that say they approve. That ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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