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The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data.

The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics.

Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.

Discourses and Discourse Analysis

Discourse analysis is concerned with the ways in which language constructs and mediates social and psychological realities. Discourse analysts foreground the constructive and performative properties of language, paying particular attention to the effects of our choice of words to express or describe something. Discourse analysis involves the careful examination of talk and texts in order to trace the ways in which discourses bring into being the objects and subjects of which they speak. Discourse analysis is based on the premise that the words we choose to speak about something, and the way in which they are spoken or written, shape the sense that can be made of the world and our experience of it. Discourse analysts are acutely conscious of the power of discourse, and they consider our social and experiential worlds to be the product of our discursive construction of them.

A discourse analytic approach challenges the idea that the accounts people provide of their thoughts, feelings and experiences are comparable to a mirror image of what is going on inside of them, in their hearts and minds. Such an approach is the intellectual product of what is often referred to as ‘the turn to language’, itself a consequence of a philosophical reappraisal of the role of language in human interaction and experience. This reappraisal involved considering the social effects of language, its action orientation and its constitutive power. Ludwig Wittgenstein (1953) and John Austin (1962) are perhaps the most well-known early proponents of this perspective on language. Wittgenstein's (1953) argument that the meaning of words is constituted by their function in particular ‘language games’ and Austin's (1962) assertion that speech is a form of action and that we ‘do things with words’ have been enormously influential within this context.

A discourse analytic approach to qualitative research adopts what Forrester (1996: 32) describes as the ‘language-dominant view of language’. According to this view, language and thought are inextricably bound up with one another because language produces ‘versions and visions of reality as codes and conventions embedded within particular cultural contexts’ (Forrester, 1996: 33). From this point of view, language is organized into discourses which are culturally specific and whose availability depends upon social, historical and cultural contexts. Discourses may be defined as ‘sets of statements that construct objects and an array of subject positions’ (Parker, 1994: 245). Discourses make available particular interpretative repertoires, which provide us with ‘a lexicon or register of terms and metaphors’, which can be ‘drawn upon to characterise and evaluate actions and events’ in particular ways (Potter and Wetherell, 1987: 138). Discourse analysis is concerned with understanding these processes of discursive construction and their social consequences.

Varieties of Discursive Analysis

A concern with the role of discourse can be identified across a wide range of disciplines within the social and human sciences (e.g. sociology, philosophy, cultural studies, linguistics, social psychology), and as a result a variety of approaches to the analysis of discourse have emerged. Although all of them emphasize the importance of processes of discursive construction in the organization and management of social life, they differ in the emphasis they place on different aspects and dimensions of these processes. For example, some discourse analysts are particularly concerned with the ways in which institutional discourses are implicated in the maintenance of power relations within a society, for example by obscuring or mystifying power inequalities (e.g. Wodak, 1996; Fairclough, 1995), thus taking a ‘critical’ approach to the analysis of discourse. Others are more interested in the micro-level processes associated with the use of discourse in relatively mundane, everyday conversations (e.g. Schegloff, 1968; Drew and Heritage, 1992) and their role in creating and maintaining the social worlds that speakers inhabit; this approach is referred to as ‘conversation analysis’ (see Toerien, Chapter 22, this volume). Another approach, perhaps best described as ‘socio-linguistic’, involves the close examination of the ‘language behaviour’ of different social groups in order to understand the differences between them and their implications for social (and power) relations (e.g. Labov, 1966; Tannen, 1990). Yet another way of studying the role of discourse involves the examination of cultural representations (see Winter, Chapter 17, this volume), for example in the media (see Hodgetts and Chamberlain, Chapter 26, this volume), and the ways in which they make available and thus perpetuate shared meanings. Here, the focus is upon ‘the production and circulation of meaning through language’ (Hall, 1997:1) and its role in the production of ‘culture’. There is also narrative analysis (see Esin et al., Chapter 14, this volume) which is concerned with the structure, content and function of the stories people tell about their experiences, in terms of both their social impact and their psychological effects (e.g. Riessman, 1993; Mishler, 1995). There are many ways in which researchers have addressed questions about the role of discourse in social life, and in this chapter we are going to examine in more detail only one of these. However, Wodak (1996: ch. 1) provides a helpful historical overview of a range of perspectives on the study of discourse.

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