Web Surveying Design and Implementation


Web surveys refer to the multiple methods researchers use to administer surveys online. As communication and information technologies have evolved, there have been exciting changes to the way one can conduct surveys. In particular, the use of Internet-based surveys delivered via broadband connect, mobile Internet, and text message has become commonplace in the toolbox of survey researchers. However, the introduction of new methods and technologies has come with as many challenges as solutions in primary data collection. In this entry, the reader will find an overview of the state of survey methodology with a specific and pointed focus on the web survey design and implementation. This entry provides background on the path leading to questions about web-based survey data collection, what empirical research has shown us, the challenges associated with transitioning from other modes of survey data collection to the web, and the use of various web-based platforms such as social media in recruiting subjects. In addition, this entry discusses the social and technological forces that have both driven and are the drivers of the use of web-based survey data collection.

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