Videography and Video Analysis


This entry addresses the use of video data for the analysis of interaction in social situations. Videography means the combination of an ethnography focused on natural social situations, the collection of video data in these situations, and their analysis. In order to define videography, different forms of video data need to be distinguished first. Videography is based on an internationally established methodology which accounts for the audiovisuality of the data as well as its ethnographic collection and sequential analysis. Its subject matter can be generally described as communicative action in social situations. While the situatedness of the data is accounted for by specific sampling and coding strategies, the detailed analysis is based on sequences of action. This sequential analysis is illustrated by an exemplary case which also indicates the relevance of contextual knowledge. The entry concludes with a discussion of pending issues and the potential of video analysis.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles