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Thematic Analysis

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By: Andi Fugard & Henry W. W. Potts | Edited by: Paul Atkinson, Sara Delamont, Alexandru Cernat, Joseph W. Sakshaug & Richard A. Williams Published: 2019 | Length: 3 | DOI: |
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The idea of themes is pervasive in everyday life. Consider, for example, shelves in a library (fiction, politics, poetry), sections in a supermarket (toilet paper, confectionary), or stages of a story (flirting on tinder, first date, falling in love). Thematic analysis is a family of qualitative social research methods that formalize, to varying degrees, the process of developing themes. Definitions are difficult and depend on the scale of researchers’ interest. One attempt is that a theme “represents some level of patterned response or meaning within the data set” (Braun & Clarke, 2006, p. 82, emphasis in original). This entry further explores thematic analysis through examples and by looking at various types of data used with thematic analysis, how to carry out such an analysis, how ...

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