Survey Instructions

Survey instructions are a set of directions at the beginning of a survey tool that provide important information for participants regarding the purpose of the data collection and how to correctly complete the data assessment. Survey instructions are also often found throughout the survey when a new question format or section of the survey is introduced to the participant that requires further instructions. Communication researchers frequently use surveys as a tool to collect data to answer research questions or hypotheses. For example, a researcher may use a survey tool to collect data from adults in a romantic relationship regarding how they engage in conflict within their relationship. Understanding what components to address and how to properly write survey instructions is essential in the creation of an effective survey. This entry discusses and provides examples of each of the components that need to be included within survey instructions. It also addresses how to create instructions for each of the different types of questions that may be included within a survey.

Survey instructions help orient participants to the purpose of the survey and how the data will be utilized after it is collected. Instructions are often located at the beginning of the survey and before each new section within the tool. In addition to providing directions, instructions may also contain key information such as how long it will take to complete the survey, the purpose behind data collection, and the role of the participants as they answer each question. Writing clear and easy-to-follow survey instructions is a key aspect of creating an effective survey. Communication researchers often utilize surveys as a data collection tool that informs broader research question or hypotheses findings within the field of communication. Moreover, drafting and including clear, concise survey instructions is an essential component of the development and implementation of an effective survey tool.