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Structural Equation Modeling

Structural equation modeling (SEM) is a versatile tool for conducting a wide range of multivariate statistical analyses, including multiple regression, mediation analysis, moderation analysis, and analyses of variance and covariance. Two specialized uses of SEM that appear frequently in communication research are confirmatory factor analysis (CFA) and path analysis. Confirmatory factor analysis specifies one or more unobserved constructs, or latent factors, that a number of observed indicators define. This analysis is useful for validating the composition of multiple-item indices or scales. The other common use of SEM, path analysis, estimates correlation and regression paths among structural nodes, which may include both observed variables and latent factors. When path analysis includes latent factors, the definition of those factors is equivalent to CFA and is the basis of a measurement model. The specification of paths among latent factors and observed variables constitutes a structural model. Whatever the intended use of SEM in communication research, it should be based on careful theoretical considerations. This entry conducts a detailed examination of the general approaches researchers can take to utilize SEM, as well as its various uses.

General Approach

A set of variables have an observed covariance matrix, which accounts for all the relationships among the variables. A structural regression model that estimates all covariance paths among the variables will reproduce the covariance matrix exactly, but is unlikely to resolve a theoretical understanding of how the variables relate. The aim of SEM is to define a parsimonious regression model that specifies theoretically consistent paths among variables. To the extent that model paths reflect established theory, the model will generally have good external validity.

Based on the specified regression model, a software algorithm will estimate a model-implied covariance matrix. This estimation can be done by hand following rules of path tracing for unstandardized or standardized parameter estimates. The estimation of model parameters includes correlation and regression coefficients for the specified paths, variances of exogenous variables, and residual variances of endogenous variables. Nonspecified paths are constrained, usually by default, to a value of 0, but the modeler may constrain paths to any value. With most real-world data sets, as the number of model constraints increases, there is increasing deviation of the implied covariance matrix from the observed covariance matrix. The residual covariance matrix shows this deviation. Thus, a further aim of SEM is to define a parsimonious model that reproduces the observed covariance matrix with minimal residuals. To the extent that residuals are minimized, the model will generally have statistical validity, also described as good model fit.

The results of SEM should thus be grounded solidly in theory and satisfy certain statistical requirements before they are interpreted. Assuming that study design, sampling, and data collection further abide rigorous standards, thoughtful interpretation of SEM results can contribute meaningfully to scholarship.

Tests of Model Fit

There are many tests of a model’s goodness of fit that provide information about its statistical validity. Each different test gives an indication of how well (or poorly) the model-implied covariance matrix reproduces the observed matrix. Some tests account for sample size and model parsimony, and combinations of tests can indicate model fit that balances type I and type II error. The sampling of tests that follow appear commonly in communication research, and are adequate for reporting results of most SEM analyses.

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