Skip to main content icon/video/no-internet

Standard Score

The standard score, or z-score, refers to the position of an observation above or below a distribution mean. A positive standard score indicates that the value is above the mean, whereas a negative standard score indicates that the value is below the mean. The value of a standard score is communicated in terms of standard deviations, meaning that an observation with a z-score value of –0.5 indicates an observation that is 0.5 standard deviations below the distribution mean, while an observation with a z-score value of 0.5 indicates an observation that is 0.5 standard deviations above the distribution mean. The standard score is used a number of different ways by communication researchers. Arguably the main advantage of a standard score is that it allows variables to be placed on the same standard scale, thereby facilitating comparisons. However, standard scores are also used to provide simple descriptive overviews of data, to facilitate the creation of indices, and to aide in the creation of interaction terms in regression analysis. Each of these areas are outlined as part of this entry, beginning with an overview of the standard score formula.

Calculating the Standard Score

The formula for calculating the standard score is as follows:

z = ( x μ ) / σ

where x is an observation from the distribution, µ is the mean of the distribution, and σ is the standard deviation of the distribution. The standard score has several properties. The sum of a set of standard scores will be equal to 0, which is also the mean value when any variable is standardized. Both the variance and the standard deviation of any set of standard scores are equal to 1.

What Is the Value of the Standard Score?

The following example illustrates the utility of the standard score in social science research. Suppose a researcher is interested in better understanding who uses social media for news consumption. The researcher conducts a nationally representative survey and asks respondents to report their levels of attention (where 1 indicates low levels of attention and 10 indicates high levels of attention) to different types of news on several social media platforms. The researcher averages several of the survey items to create an index of social media news attention. The variable is continuous and ranges from 1 to 10, where higher values are associated with higher levels of reported attention. The responses are approximately normal with a mean response (µ) of 4.50 and a standard deviation (σ) of 2.10.

The researcher wants to determine how much of an outlier a response of 9.33 is on this scale. To determine this, the formula for the standard score (z) is employed:

z = x μ σ

To calculate the standard score for a value of 9.33, the researcher need only plug in the appropriate values as dictated by the formula. The result is

z = ( x μ ) / σ z = ( 9 . 33 4 . 50 ) / 2 . 10 z = 2 . 30

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading