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Rhetoric, Isocrates’

Isocrates (436–338 BCE) is one of the most important and problematic figures in the history of rhetoric. Born to a wealthy Athenian family, Isocrates was a contemporary, and in many cases the rival, of many of the best known figures of Classical Greek rhetorical culture, including Gorgias (who may have been one of his teachers), Plato, and Aristotle. Over the course of his long career he established himself as a central contributor to the development of several theoretical domains, including education, politics, communication theory, and rhetoric, which were taken together by Isocrates to constitute what he called paideia, typically translated into English as “culture,” or philosophia. Very much overlooked in the modern era, being overshadowed by Aristotle, Isocrates’ reputation has undergone a radical transformation in recent years and he is now generally understood to be one of the most important of the Classical Greek rhetoricians and is of compelling interest to scholars of communication. All that being the case, research into Isocrates is made complex by several aspects of his biography and the state of his corpus.

This entry examines some of those complicating factors for communication researchers and then turns attention to methods of investigation and preliminary considerations of research. Isocrates’ work in rhetoric is then be placed in historical context, followed by a review of how scholars conduct comparative studies of his work and where his work has proved to be influential. The entry then looks at how Isocrates has been interpreted in different eras and by different cultures, including those who look at his contributions through a critical or postmodern lens. The entry concludes with a review of philological methods and textual critiques used to examine Isocrates’ rhetoric.

Complicating Factors for Researchers

The first complicating factor that a researcher must confront is that although Isocrates has, ever since the canon was established in Late Antiquity, been considered one of the ten Attic orators, he seems never to have given a speech in public. Isocrates himself says in several places (e.g., To Philip 81; Panathenaicus 10; Letter to Dionysius 9; Letter to the Rulers of the Mytilenaeans 7) that he lacked the powerful voice and the boldness of spirit that would have been necessary to speak directly to the Athenian polity. Most of his surviving discourses, however, use the generic features—such things as direct speech, formulae, and conventional speech parts—that we find in the texts of speeches delivered to a present audience. In addition to the discourses written in the form of speeches, Isocrates also composed letters and expository manifestoes intended to influence his polity. Whether they use the forms of speeches or not, it must always be remembered that Isocrates’ works are written works, carefully composed at leisure and intended for a literate audience of careful readers.

A second complication is the fact that although Isocrates is increasingly seen as a major contributor to the development of rhetorical theory, we have no unitary explication of his program, either in his own words or the testimonia of others. Though there is some evidence that Isocrates wrote a rhetorical treatise (e.g., Cicero, De Inventione 2.2.7; Anonymous Life 12; Philodemus, Rhetoric 2. 122), if it ever existed it has not survived. Therefore, what Isocratean rhetorical doctrine can be recovered can only be abstracted from discourses not intended to describe his technical theory but to advance other purposes. Furthermore, because Isocrates very vigorously attacked the sophistic technai of his era some interpreters argue that Isocrates represented an antitechnical approach to rhetoric. As a result, accounts of Isocratean theory sometimes come under a cloud of suspicion.

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