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Communication Apprehension

Communication apprehension is the fear of communicating with others. It represents a substantial area of inquiry in communication research and covers a broad area of study of the human communication experience, not limited to analysis by communication scholars alone. It has been examined in a variety of contexts utilizing various methodological approaches and analyses. Encompassing all types of communication experiences, communication apprehension is both real and imagined, based upon negative past experiences, fear of the unknown, and lack of confidence. Although not limited to public speaking situations, oral presentations undoubtedly pose one of the most threatening and widely known catalysts for communication apprehension.

Consider the following situations: entering a classroom on the first day of the semester, being called on to answer a question in class, attending a meeting, working on a team project, being interviewed for a job, being asked on a date or doing the asking, sending a text, or delivering a speech. Each of these scenarios can cause or contribute to communication apprehension. Communication apprehension can occur in any and all communication situations: those that exist within the classroom, workplace, family, social circle, intimate relationships, and society, at large. Communication apprehension comes in a variety of forms and is referred to in scholarly literature in a number of different ways. It is experienced by everyone at some time in some version. The fear can be debilitating, problematic, and embarrassing, yet research and scholarship in the field offer understanding and perspective and suggest ways to effectively manage communication apprehension.

This entry presents an overview of the early study of communication apprehension and touches upon its commonality, universality, and applicability among a wide range of people and academic disciplines. The entry also conducts an in-depth analysis of various methodologies used when researching communication apprehension. The entry concludes with an examination of the benefits of communication apprehension research.

Early Research on Communication Apprehension

Since the early 1970s, CA has been a substantive focus of research and scholarship. One of the primary scholars associated with this area of inquiry is James McCroskey. Originally viewed as a phenomenon related to oral communication, CA research has extended to a wide variety of communication experiences. In 1982, McCroskey created a self-report assessment tool to gauge communication apprehension. The Personal Report of Communication Anxiety (PRCA) examines four areas of communication interaction: group discussion, meetings, interpersonal conversations, and public speaking. These four dimensions are applicable to a variety of human communication situations involving school and workplace, relationships with family and friends, and interaction with the community. The most widely used instrument to measure CA, it has proved reliable with strong, predictive validity.

Commonality, Universality, and Applicability of Communication Apprehension

Commonality

There are many factors that support the breadth and depth of the research and study in the area of communication apprehension. First, there is the fact that communication apprehension is a common human experience. It can affect anyone, at any point in the lifespan, and in a wide variety of situations. Second, there is the universality of communication itself. All people in the world communicate and do so constantly, whether fully aware of it or not. Third, there is the applicability of communication apprehension across many academic disciplines and scholarly pursuits. The process of communication affects behavior, thought processes, professional opportunities, career success, and self-efficacy. If human beings are being studied, communication apprehension may be included in a factor analysis or can, often, be the primary focus of inquiry.

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