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A cohort is a collection of people that form a group. Many communication studies scholars have utilized cohort research designs with great success. A longitudinal research design typically follows a cohort over time and usually compares that group with other groups on some measure to determine if there are any effects caused by the variables under scrutiny. Many cohort studies are prospective, whereby groups are assembled based on some criteria such as age or shared experience, and baseline measurements are taken at the start of the research process. The cohort is then followed over time to chart and discover outcomes of interest. Retrospective studies form cohorts after an effect or event and are also referred to as historical studies. These studies are easier to conduct in that the data already exists. However, they may not be as reliable due to confounding variables (e.g., subjects’ memory of events, quality of data). A third form of cohort research design, ambidirectional, incorporates both the prospective and retrospective approaches. This entry first reviews some examples of classic cohort research and then discusses some key considerations to evaluate prior to initiating a cohort design study. Prospective and retrospective cohort designs are then reviewed, and the entry concludes with a look at the overall benefits to researchers of conducting cohort studies.

Classic Research

A cohort, derived from the Roman word for a division within a legion, can be any kind of group or grouping of interest to the researcher. Classic cohort research such as the Framingham Heart Study involved a large number of participants given several measures and followed over time to determine changes in their health and how it related to other variables. Normally, prospective cohort studies rely on a large sample size that allows for loss of follow-up (dropouts). Not every member of the Roman legion returned from battle and not all of the participants involved in a study continue to participate over time. In addition, larger cohorts allow researchers to have more confidence in their findings. The Framingham study began with more than 5,000 individuals and sought to discover relationships between certain variables (e.g., smoking, body weight) and the outcome of a myocardial infarction (i.e., heart attack). Researchers were interested in determining the risk factors associated with a particular health outcome.

Another classic example of a cohort research design, the Nurses’ Health Study, also used a large sample. Here, the initial outcome of interest was cancer and researchers were interested in how it correlated with the use of oral contraceptives. The loss of follow-up was complicated by needing an adequate number of participants who took oral contraceptives and a sizable population of those who did not. One of the disadvantages of typical cohort studies is a need for large samples in order to achieve statistical significance and to adjust for loss of follow-up. However, this disadvantage is counterbalanced by the ability of cohort studies to observe phenomena over time. In fact, the Framingham Heart Study and the Nurses’ Health Study are ongoing longitudinal designs that continue to collect data from new generations of cohorts.

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