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Artifact Selection

An artifact is an object of study commonly used in critical and qualitative or interpretive communication research. Artifacts are made by humans rather than the result of natural phenomenon; therefore, they are symbolic, purposeful, and intentional things. Understanding the meaning of an artifact is central to conducting this form of inquiry, as selecting a useful artifact for study is often one of the first steps performed when using critical and qualitative research methods. This entry illustrates the various dimensions, uses, and characteristics of an artifact. It offers examples of artifacts, explains how to select an appropriate artifact and justify its importance for study, and provides a context for understanding the artifact in relation to the overall critical and qualitative or interpretive research paradigms.

Defining the Artifact

An artifact can be difficult to define because scholars have used the term in a variety of ways. It is often associated with critical and rhetorical studies, such as when naming a political speech a rhetorical artifact or a television program the target media text, but it is also used in qualitative research, when an ethnographer describes everyday talk, social activity, or cultural objects as socially embedded artifacts. Researchers have referred to artifacts as communication texts, messages, cultural texts, rhetorical acts and events, media texts, symbolic or rhetorical discourse, a set of symbols shared among people, data for the study, talk or lived experiences or cultural objects, participant data, a product or commodity interpreted by people, meaning making or sense making, textual play and pleasure, symbolic representations of reality, a dimension of culture, sites of struggle, and the like—all of which describe objects of study in critical or qualitative analysis. Some scholars, such as Sonja Foss, differentiate between an act and an artifact. An act takes place in front of a live audience, such as during the live performance of a speech, a musical concert, the enactment of a social protest, or a staged image event. An artifact would be the concrete, enduring evidence of these living events, such as a written transcript of the speech, a recording of the concert, or photographs and video footage of the protest rhetoric or the image event broadcast on television or posted online. Because acts are fleeting moments in time, it is easier for the critic to study more tangible artifacts. When acts are transformed into tangible evidence, they become artifacts. Similarly, when participant observations during an ethnography are recorded, field notes written, interviews transcribed, and objects photographed, everyday actions, talk, and meaning making are transformed into cultural artifacts that can be analyzed by the qualitative researcher.

Artifacts Are Dynamic

This points to the underlying assumption that artifacts are not static entities; rather, they are intrinsically malleable, dynamic, fluid, ever-changing, and sometimes ambiguous. They are shaped by our perceptions of them, as well as by our communication about them. Roland Barthes compares a text to a work. For Barthes, a work is a completed object, whole, finished, and closed; a text, meanwhile, is open, living, incomplete, and ongoing—it operates in a constant state of rewriting, reworking, meaning making, remaking, and re-appropriation. Artifacts are more commonly described as texts rather than as works or acts; they are considered stable in their tangible form, yet also unstable because their meaning exists at the intersection of the textual producer, the text itself, the surrounding context, and in the audience for the text. All of these factors influence the meaning of the artifact or text, making our understanding of what an artifact is all the more ambiguous and slippery. For instance, John Fiske argues that for an artifact or text to be an instance of popular culture it must be relevant to the everyday lived social situations of the audience. To be popular, the artifact must possess both the forces of domination as well as opportunities to resist them. Popular culture is made by those at the intersection between the commodities or products of culture and the everyday lived experiences of the people. For Fiske, popular texts are provocateurs of meanings and pleasures. They are incomplete, always in the process of meaning making and remaking; they are made complete only when used by people and incorporated into their everyday experiences. Popular culture artifacts are sites of resistance, a struggle over sense making, power, ideology, and identity. Hence, as Barry Brummett has argued, it is the social function for which artifacts are used that give them their fundamental rhetorical meaning. Following this perspective, artifacts constitute the ways in which people actually read a text and the relevance they have to their sociocultural situation and everyday lived experiences. Clearly, what an artifact is and is not depends on the research paradigm one ascribes to and the specific methodologies chosen for examination of the artifact. As Kenneth Burke has said, the very fact that artifacts are symbolic acts makes it challenging for critics to break them down conceptually.

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