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Stakeholders

Stakeholders are individuals, groups, or organizations that can benefit from an evaluation or those who can affect or may be affected by an evaluation process or its findings. The word stakeholder originated in gambling in 16th-century England, where wagers were posted on wooden stakes. Later the term was broadened to refer to a neutral or trustworthy person who held a wager until the winner was decided. The term stakeholders was brought into evaluation from management consulting where it was adopted in 1963 at the Stanford Research Institute as a way of describing people who were not directly stockholders in a company but whose support was critical to the company’s success, for example, critically skilled employees and senior leadership.

Increasingly, stakeholders are seen as important in evaluation practice for both practical and ethical reasons. The emphasis in evaluation on identifying and engaging key stakeholders is based on the principle of intentionality, namely, that evaluation credibility, relevance, and use is enhanced by focusing on the intended uses of the evaluation by the primary intended users. This means that the evaluator does not alone determine the priority evaluation questions and methods but works with key stakeholders throughout the evaluation process.

Research has demonstrated that attention to and involvement of key stakeholders strengthens the design and implementation of evaluations and makes evaluation results more useful. This entry discusses the different types of stakeholders, stakeholder identification and analysis, and dealing with variations in stakeholder power.

Diversity of Stakeholders

Stakeholders in a program can be distinguished in four general groups:

  • Those in positions of authority who make major decisions about the program’s funding and strategy;
  • Staff who have direct responsibility for the program, plus program developers, administrators in the organization implementing the program, and program managers;
  • The intended beneficiaries of the program, their families, and their communities; and
  • Others with a direct, or even indirect, interest in program effectiveness, including journalists and members of the general public, or, more specifically, taxpayers, in the case of public programs.

Essentially, then, stakeholders include anyone who makes decisions about or has an interest in the effectiveness of a program. Determining the priority stakeholders for any given evaluation varies by program area, evaluation purpose, and potential stakeholder interest and political influence.

Variations by Program Area

In the education arena, stakeholders can include teachers, parents, students, administrators, elected school officials, government educational policy makers and bureaucrats, philanthropic funders of educational programs, journalists who cover education issues, advocates for educational reform, curriculum developers, educational academics and scholars, taxpayers who may vote on educational referenda and school bonding proposals, and the general public. In the health arena, stakeholders can include patients, doctors, nurses, health system administrators, health insurers and insurance agents, health system policy makers and bureaucrats, philanthropic funders of health programs, journalists who cover health issues, advocates for health reform, medical device makers and pharmacists, taxpayers affected by the costs of public health, health academics and scholars, and the general public.

Similar distinct lists of stakeholders can be created for initiatives in criminal justice, international development, environmental sustainability, antipoverty programs, humanitarian assistance, and so forth. Thus, identifying stakeholders involves knowing who the important actors, participants, implementers, and intended beneficiaries are in any specialized arena of programming, intervention, and change.

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