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The word theory has many different meanings in different contexts. The concept is often used as a kind of covering label for many different features of research, from the very abstract to the relatively specific and concrete. The most abstract level of theory in social science can be called metatheory. George Ritzer has elucidated three possible subtypes of metatheory based on the goals the thinker wishes to attain: (1) deeper understanding, (2) prelude to further development, and (3) overarching perspective. Many writers think of theory as limited to less philosophical goals. Often, theory is defined as a set of interrelated hypotheses or propositions, but that definition is too positivistic for many interpretive, qualitative researchers, especially those who emphasize inductive approaches like grounded theory. Some even use the word theory to mean a specific hypothesis or very restricted set of tentative, abductive hypotheses.

Because of these varied usages, it is difficult to generalize about the role of theory in general or even in case study research. It is safe to say that there are a range of opinions concerning the role of theory in case study research. Some scholars in the arts and humanities wish to reject the notion of “theory”—in particular, postmodern theory—altogether, but the use of the term often sidesteps philosophy of social science approaches and involves more of a critique of a specific theory than of theory in general. Few contemporary writers accept such premodern “sciences” as astrology, alchemy, palmistry, and geomancy, yet a complete rejection of modern and postmodern theory would require one to make no such distinctions among premodern, modern, and postmodern approaches given that all would be rejected. One's theory is intimately connected to the kinds of research regarded as fruitful.

Conceptual Overview and Discussion

There is a deep ambiguity in the use of the word methodology. It can refer not only to techniques for carrying out a specific kind of study (e.g., open-ended vs. closed-ended survey questionnaires) but also to the broader logic of method, which is an aspect of theory. Theory and methodology (in the more abstract sense) go hand in hand. Most case study researchers emphasize qualitative techniques such as participant observation and open-ended interviewing, but there is also a more quantitative stream, as in content analysis. Some social scientists believe that all single cases should be studied inductively. Many sociologists call that approach grounded theory. The word theory in the expression grounded theory refers to tentative conclusions reached on the basis of very thorough investigation of all details of a specific case. Charles Sanders Peirce called this abduction. Once that case has been studied to the point at which no new information seems to be available, the case study is finished. Many grounded theorists reject the notion of the hypothetico–deductive method (HDM) as a methodology or theory of method. There may not even be much of an attempt to compare one case with another very similar case. For example, a qualitative study of one community may lead to grounded theory concerning that specific community, but the researcher may not even attempt to generalize to other communities in the same geographic area or cultural setting.

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