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Area Sampling
Definition
A form of sampling in which the clusters that are selected are drawn from maps rather than listings of individuals, groups, institutions or whatever. Sometimes a further sub-sample is taken in which case the phrase multi-stage sampling is used.
Distinctive Features
With area sampling, data are collected from or about all individuals, households or other units within the selected geographical areas. Area sampling is sometimes referred to as block sampling, especially in the United States. It is also a form of cluster sampling.
Evaluation
Area sampling is used a great deal in countries where there are no adequate population lists, which are replaced instead by maps. However, the boundaries on such maps must be clearly defined and recognizable, both at the stage of sampling and at the stage of data collection. This form of sampling is not appropriate where the aim of the research is to follow a cohort of individuals over time because of the population changes within the areas that have been selected in the sample.
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