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Learn to Analyze Data Using Visual Analysis

By: & Published: 2019 | Product: SAGE Research Methods Datasets Part 2

Visual analysis in qualitative research refers to a range of analytic approaches to examine images such as photographs, drawings, video, and online images. This dataset might appeal to researchers interested in complementing their textual data with visual data—either constructed data or found data—or designing a study comprised entirely of visual data. In either case, we would decide whether to focus on the “objective” components, such as the distance between people in photographs, or on the implied meanings—sociological, discursive, and holistic. Put more simply, researchers might describe the visual content or analyze the subjective meanings being communicated—or both. We might also be interested in the materiality of the images and how they were constructed. This dataset will provide an example of analyzing five photographs of President Obama during his time in office and how we can make claims based on the visual characteristics of the data. The dataset files are accompanied by a Teaching Guide and a Student Guide.

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