Using Correspondence Analysis in SPSS to Investigate How Logo Colours Impact Brand Impressions

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Teaching and Learning Material

In this tab, you will find guides on using this dataset. The teaching guide is designed for faculty who are teaching research methods and statistics, with suggestions on how to use the dataset in lab exercises, in homework assignments, and as exam questions. The student guide introduces the method for students and can be used in teaching to provide students with an introductory overview of the method or test. The how-to guide shows how to perform the technique or test using data analysis software.


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