Autoethnography is the writing of self within the context of culture, society, politics, and history. This case explores a Kaupapa Māori autoethnographic doctoral research project. The research design, process, product, and method in action are explored within this case. This case also provides an opportunity to discuss and explore examples from the final thesis document which is the product of the research journey. Using the writing process developed through the use of the sociological imagination, systematic sociological introspection, and the dialogical approach of Bakhtin, students are encouraged to complete the activity to develop their own transformative cultural writing which will enhance their research writing experience and outcomes.