Teasing Information Out of a Time Series: Index Numbers and the Multiplicative Model


A time series is, arguably, one of the most frequently encountered graphs in the popular press (newspapers, magazines), on the web, and in coursework throughout a business curriculum. However, is a time series just a time series? Can researchers gain further insight and knowledge from studying small subtleties within the structure of the data? In this case, it is shown that underlying some time series are other data structures that can be discovered, described, and used to gain business insight and knowledge.

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