Researching Organizational Coaching Using a Pilot Study


This case explores the practical difficulties of designing a pilot to investigate the effectiveness of an innovative coaching technique. It weighs up the strengths and limitations of using a pilot study to research organizational coaching and reflects on the extent to which such a study can provide satisfactory answers to a series of research questions in the field of organizational coaching. The case goes on to explore how an initial pilot study with a limited number of participants might be amplified to provide a more solid empirical basis on which to answer the research questions more authoritatively.

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