The aim of our study was to test whether we could move a traditional laboratory-based experiment online without reducing the reliability and validity of the results. To this end, we recorded participants’ facial expressions using an emotional rating task in which participants rated the unpleasantness of emotional stimuli, as well as the strength of their emotional reaction. We adopted a 2 (group: online versus face-to-face) *2 (conditions: attend and reappraisal) design. Here, we presented a recount of our reflections and decisions made during the process of designing this study to provide readers with (1) the opportunity to reflect on the participant’s experience in navigating the traditionally laboratory-based paradigm online and without assistance, (2) a discussion of the experience of conducting traditionally laboratory-based experimental research in an online environment, and (3) a consideration of the future of experimental psychological methods in the context of increased need for online-based research. We would recommend considering the wider contextual, the unknown or known extraneous variables when developing a design.