Skip to main content

Analyzing Reactions to Moral Threat With Social Psychological Experiments Using Actual Behavior and Physiological Indices in Immersive Behavioral Paradigms

Case
By: Florien M. Cramwinckel Published: 2018 | Product: SAGE Research Methods Cases Part 2
+- LessMore information
Search form
No results
Not Found
Download Case PDF

Abstract

Classical social psychological experiments often used immersive behavioral paradigms, where participants were submerged in an engaging situation. However, in recent years, experiments using "actual behavior" have declined tremendously. I will describe two research projects where participants were put in relatively immersive behavioral paradigms and where several different behavioral measures were used. In the first project, I assessed whether meat-eating participants would experience more threat when confronted with a moral vegetarian rather than a non-moral vegetarian. In the second project, I investigated whether beer-drinking participants would show more negative behavior (i.e., allocating beer to an explicit non-drinker) when exposed to a moral non-drinker rather than a non-moral non-drinker. These projects can be difficult to execute, require new skills and equipment, and take a lot of time and resources. However, studies with immersive behavioral paradigms are also rewarding. Besides being fun to do, they also contribute to the long-standing social psychological tradition that leads to strong insights about human behavior in situations that closely resemble reality.

Looks like you do not have access to this content.

Methods Map

Experimental design

Copy and paste the following HTML into your website