Investigating the Influencers and Outcomes of Organizational Commitment in Sheffield City Region’s Small Business Using a Mixed-Method Approach

Abstract

This case study takes the reader through the multiple methods approach that was adopted for the research project “Influencers and Consequences of Organisational Commitment Within Sheffield City Region’s mid-sized businesses.” Quantitative (questionnaires) and qualitative (semi-structured, one-on-one interviews) were combined to answer the research question. The questionnaire was developed from an existing tool to measure organizational commitment, and the interviews were designed to dig deeper into the topic of commitment. The limitations and benefits of each approach are explored and the process of combining two styles of data is also considered.