Skip to main content

Mobile Virtual Ethnography: Studying Interactive Travelers Online and On-the-Move

By: Published: 2018 | Product: SAGE Research Methods Cases Part 2
+- LessMore information
Search form
No results
Not Found
Download Case PDF


This case study focuses on the forms of social life that emerge at the intersection between travel and technology. Focusing on three empirical examples of interactive travel—couchsurfers, travel bloggers, and worldschoolers—the case presents an innovative methodological approach called mobile virtual ethnography. This case will describe how mobile virtual ethnography adapts conventional ethnographic techniques, such as immersion and participant observation, to the study of mobile social life and enables researchers to gain a deeper understanding of how individuals and communities interact both online and on the move.

Looks like you do not have access to this content.

Methods Map

Virtual ethnography

Copy and paste the following HTML into your website