How do field researchers design a case study research and deal with the multiple sources of accounts under the interpretive paradigm? When this author began her journey as a field researcher, she was trying to give a reflective answer to this question. Her reflective journey can be described in three overlapping phases (i.e. entering, during and exiting the field). The current reflection article discusses the various processes, challenges and voices embedded in the author's research journey. Although the author does not provide a clear answer to the above question, she emphasizes the non-linear process of designing an interpretive case study and its value to develop context-embedded accounts that reveal multiple voices.