Ethnographic Case Study in Place-Based Research: Planning to Be Comfortable with Uncertain Moments and Unexpected Encounters


This article presents my experience for conducting an ethnographic case study entitled Building Strong Bridges between the Museum and Its Community: An Ethnographic Understanding of the Culture and Systems of One Community's Art Museum. In this article, I focus on the complex processes, flexible nature, and unexpected encounters of qualitative research by sharing my experiences and strategies for methodology, research questions, theoretical framework, positionality, data collection, and analysis. The purpose of this article is to discuss how I adopted ethnographic case study and dealt with the complexity and challenges of this research design for those who pursue similar studies.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles