Highlighting Determinants of the Market Positions of Project-Based Companies in the Typical Project Business Segment: A Study Using a Deductive Research Strategy


In this case study, the use of a deductive research strategy is in the forefront. This research approach is fundamentally different from empirical research-based inductive research, which is more frequently applied. In the case of inductive research, the expected new knowledge is filtered from empirical information. Deductive research, on the contrary, relies on logical succession in the course of deducing the targeted new knowledge, which however, should be empirically tested as to its credibility. The use of a deductive research strategy postulates a broadly accepted true concept or theory from which the targeted new knowledge might be deduced by means of logical succession. In this case study, the use of a deductive research strategy is highlighted based on a research project aiming at revealing primarily the determinants of market positions perceived by project-based companies operating in the typical segment of the project business. The scope of the research also included highlighting the contextual features of typical project business transactions, as well as the role of prequalification in project marketing. However, to make this case study more focused, only achieving the primary research aim (i.e., revealing the determinants of market positions in the typical project business segment) is considered. This case study introduces a certain kind of research-related journey to the realm of deductive research.

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