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Content Analysis of YouTube Comments From Differing Videos: An Overview and Key Methodological Considerations

By: Published: 2018 | Product: SAGE Research Methods Cases Part 2
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This case features the basic methods utilized by the author from a published 2015 journal article that systematically compared 2,207 YouTube comments from four different YouTube videos involving select traumatic events. In doing so, this published quasi-experimental study was among the first of its kind to implement such methods. This case provides the reader with a formulaic guide as to methods needed to carry out such an investigation with particular attention to the nature of a content analysis. Additional reflections (including possible limitations) of using such a design are discussed.

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