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Positive pauses can be less instinctive than those covered in the previous chapter, but you could make them a part of your writing routine and so increase the impact of your writing. They relate to a higher level of writing style than simply being able to convey information: they are about persuading your reader not just by the strength of your argument, but by the way in which you articulate that argument.
The idea of writing persuasively can seem alien to some writers. Surely, you might say, I am trying to do no more in my dissertation than present the results of my research. Or, if you are producing a report, you might wonder why you have to be persuasive, given that reports ...