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“An outstanding introduction to discourse analysis of written language in an age that is more and more characterized by multilingual, digital, and generically hybrid texts. In an accessible style, Working with Written Discourse illustrates how these texts can be analyzed employing a wide variety of approaches that are critical, multidisciplinary, and productive.”
Multimodal Discourse Analysis
Multimodal Discourse Analysis
Discourse is multimodal if, in the words of Gunther Kress and Theo van Leeuwen (1996: 183), ‘its meaning is realized through more than one semiotic code’. In that case, Kress and van Leeuwen go on,
the question arises whether the products of the various codes should be analysed separately or in an integrated way; whether the meanings of the whole should be treated as the sum of the meanings of the parts, or whether the parts should be looked on as interacting with and affecting one another.
In this chapter, we consider what is involved in analysing multimodal discourse ‘in an integrated way’, paying attention both to the workings of different semiotic systems and to the interactions between them.
Interest in multimodal analysis has ...
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