Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Broader context of web surveys

Broader context of web surveys

In previous chapters we focused on the essential methodological aspects of the core web survey process (Chapters 2, 3, 4) and on related implementations (Chapter 5), while in this chapter we will discuss the broader methodological (Section 6.1), managerial (Section 6.2) and professional (Section 6.3) contexts, which are all very important for understanding and managing the process of web surveys. We also overview the web survey bibliography (Section 6.4).

6.1 Broader Methodological Context

We first address aspects that have considerable indirect methodological relevance for web surveys and provide a closer look at the definition of the web survey mode (Section 6.1.1), data quality (Section 6.1.2), web survey mode effect (Section 6.1.3) and costs (Section 6.1.4). In addition, we review ...

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