Summary
Contents
Subject index
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
Selected topics in web survey implementation
Selected topics in web survey implementation
In this chapter we tackle three special topics regarding the implementation of web surveys in practice: new devices that can be used to answer a web questionnaire, online panels and web survey software. Although these issues have already been mentioned in the core chapters of this book (Chapters 2, 3 and 4), they bring so many specifics and are of so much interest to survey practitioners that they deserve additional attention. We have decided to discuss them separately in a special chapter so as not to interfere with the core web survey process, where we presented a general discussion of the possible implementation procedures, which do not change as quickly as the variability of the devices used ...
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